Omnisend vs Mailchimp: Which Email Marketing Platform is Best for eCommerce?

Omnisend vs Mailchimp : Businesses depend on email marketing to establish customer connections that create relationships to generate higher sales. Both Omnisend and Mailchimp represent the top choices when it comes to managing eCommerce email marketing campaigns. Each platform contains strong capabilities yet displays separate capabilities that they evolved to master.

Omnisend and Mailchimp will be compared through an extensive evaluation of features together with user experience and automation solutions as well as support services and price plans. Your knowledge of an appropriate platform for your business requirements will be complete at this guide’s conclusion.

Omnisend vs Mailchimp: Feature Comparison

The basic comparison of Omnisend against Mailchimp provides the following outline of their performance in major areas :

Feature	Omnisend	Mailchimp
Free Plan	Yes (limited)	Yes (limited)
Pricing	$16/month (500 contacts – 6,000 emails)	$13/month (500 contacts – 5,000 emails)
Best For	eCommerce	eCommerce, Publishers
Ease of Use	4.5/5	4/5
Email Templates	336 pre-made templates	137 pre-made templates
Marketing Automation	Advanced (eCommerce-focused)	Advanced
Reporting & Analytics	Extensive	Extensive
SMS Marketing	Yes (built-in)	Yes (add-on)
Deliverability	78.5%	92%
Integrations	178	335
Customer Support	24/7 email and chat support	Email, chat, and phone support
AI Features	AI email copy, AI subject line generator	AI-generated content & automations (beta)

Now, let’s dive deeper into each feature to understand which platform offers the best value for your business.

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Omnisend vs Mailchimp – Setup & Ease of Use

Omnisend

The interface of Omnisend presents an easy-to-browse clean design. The complete feature set including automation, forms and reports requires an integration between your store and Omnisend platform. Customers find it annoying to test Omnisend before making a decision due to the requirement of establishing a store connection.

Mailchimp

Users find Mailchimp straightforward to launch because they encounter an intuitive dashboard interface. Every user can initiate new campaigns or automation or landing pages or additional features through the single “Create” button within the Omnisend platform. Newcomers encounter difficulties due to the various options Mailchimp provides.

Winner : Mailchimp – Easier setup and navigation.

Email Builder

Omnisend

Omnisend provides a email building platform that has ready-made design blocks for eCommerce which include promotion codes along with product suggestion features. Users have to rely on the undo button to restore changes because it functions as the only available undo mechanism.

Mailchimp

Mailchimp provides its email building tool with drag-and-drop functionality along with product recommendations capability and survey elements and HTML customization option. AI-generated content becomes available together with the campaign error correction tool found under the “Optimize” button in different price levels of their subscription plans.

Winner: Omnisend – More eCommerce-focused features.

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Email Templates

Omnisend

The templates collection available at Omnisend exceeds 336 professional designs that free users can customize to match different business sectors starting from fashion. Users who are part of the free plan can use all templates available through Omnisend.

Mailchimp

Free Mailchimp users gain access to just 8 out of 137 available templates which do not meet the needs of eCommerce businesses.

Winner: Omnisend – More templates and better access for free users.

Marketing Automation

Omnisend

Omnisend enables users through its visual automation builder to access pre-developed sequence automations that cover welcome emails and abandoned cart recovery and customer reactivation sequences. Omnisend allows free users to combine SMS texting with push alerts and Facebook Messenger communication through its single multichannel system.

Mailchimp

Mailchimp provides 102 pre-made automation sequences through which it delivers primarily email communications. Unlike Omnisend the system does not offer automation through SMS and push notifications.

Winner: Omnisend – More advanced automation for eCommerce.

List Management

Omnisend

Omnisend enables business users to conduct flexible segmentation through 500 different data points that help develop targeted marketing campaigns. The Lifecycle stage map enables businesses to monitor customer behavior through its tracking system.

Mailchimp

Mailchimp approaches contacts under the name “Audiences” instead of “lists.” Each time a subscriber exists that appears in multiple lists will result in separate charging fees. Software segmentation tools exist but they pose challenges to new users because of their complexity.

Winner: Omnisend – More advanced and cost-effective segmentation.

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Reporting & Analytics

Omnisend

Omnisend enables customers to view analysis for real-time campaigns along with revenue notifications and complete audience segment visibility. Omnisend provides tools that evaluate revenue flows while enabling eCommerce operations to track ROI.

Mailchimp

Mailchimp offers generalist analytics with basic eCommerce tracking. Omnisend contains predictive capabilities but does not display comprehensive revenue attribution within its reporting solution.

Winner: Omnisend – More detailed analytics for eCommerce.

Forms & Landing Pages

Omnisend

Omnisend provides 111 pre-designed forms from which businesses can choose to create pop-ups and Wheel of Fortune forms with gamification features. Though the platform offers a restricted landing page creation tool.

Mailchimp

Mailchimp enables users to choose from various form templates and they provide an advanced landing page builder that facilitates eCommerce checkout.

Winner: Mailchimp – Better landing page functionality.

Omnisend vs Mailchimp – Email Deliverability

Omnisend: 78.5%

Mailchimp: 92%

Mailchimp performs more effectively in email deliverability which results in higher mailbox deliverability and less spam folder placement.

Winner: Mailchimp – Higher email deliverability rate.

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Integrations

Omnisend

Omnisend offers a wide range of 178 integrations which primarily target eCommerce platforms.

Mailchimp

The platform Mailchimp offers 335 integrated tools which comprise CRM features and accounting systems among other features.

Winner: Mailchimp – More third-party integrations.

Customer Support

Omnisend

Through their customer support channels Omnisend offers both email and live chat service at all hours to free users together with paid subscribers.

Mailchimp

Free subscribers of Mailchimp gain access to email customer support for their first month of service. The paid user tier accesses interactive phone support and chat support.

Winner: Omnisend – Better support for free users.

Omnisend vs Mailchimp – Pricing Comparison

• User experience with Omnisend becomes more costly with rising subscriber numbers after starting with their free plan.

• Both providers fit various price budgets according to individual requirement needs.

• The Decision between Omnisend and Mailchimp Requires Evaluation

• Businesses operating in eCommerce need advanced automation with segmentation features and better analytical capabilities so they should choose Omnisend.

• The selection of Mailchimp would suit users who prefer a universal email marketing tool that delivers messages efficiently and supports numerous integrations.

We suggest Omnisend should be used by eCommerce retailers and Mailchimp remains the most suitable platform for standard business marketing.

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